Tuesday, August 19, 2008

Enjoying our holiday in Europe

As I'm currently enjoying my graduation holiday in Europe, I haven't posted in a while. Just some good advice for anyone renting a car in Austria: don't rent it from Buchbinder rent-a-car. They might be the largest local rental company but they tried to rip us off yesterday. A very old trick; when you get the car they casually go around it,note some existing dents and scratches and let you sign a paper (I wasn't there at that moment, my wife did the honors). Yesterday they suddenly examined the car very carefully and off course found a scratch that wasn't noted on the rental agreement. So they tried to get us to pay EUR450 ($900) for the "damage". We had to come into "the office" where they tried to bully us into signing a damage declaration form. When I suggested to get a damage expert in they suddenly retracted their statement and said that it was probably caused by washing the car. I also noted that two Korean gentlemen were quoted a price that was about 3 times as much as what we paid (my wife is from Vienna). Not very professional and potential very damaging to a budding Herz, Avis or Sixt competitor.

Wednesday, July 16, 2008

From Corporate Chief to Corporate Thief, an analysis of the Tyco scandal.

Background

Tyco International Ltd. (NYSE: TYC) is a diversified manufacturing conglomerate incorporated in Bermuda, with United States operational headquarters in Princeton, New Jersey (Tyco International (US) Inc.). Tyco International is composed of five major business segments:

- ADT Worldwide,
- Fire Protection Services,
- Safety Products,
- Flow Control and Electrical
- Metal Products.

The Kozlowski era.

Dennis Kozlowski joined Tyco in 1975 and succeeded John F. Fort as CEO in 1992. In 1993 Tyco changed its name to Tyco International Ltd. The 1993 fiscal year saw the company post net income of a mere $1 million. After 1993 the business picked up dramatically and from 1994 to 2002, Kozlowksi built Tyco into a global conglomerate with $36 billion in revenue from the sale of everything from diapers to fire alarms.

Through acquisitions and mergers Tyco spent over $60 billion and acquired 200 major corporations and hundreds of smaller companies. Kozlowksi was notorious for being a very fast paced acquisitor, earning him the nickname "Deal-a-Day Dennis . Targets had to be complementary to an existing Tyco operation, however subtle that synergy might be. Tyco’s management was completely decentralized. Provided that they met their ambitious profit goals, Kozlowski’s executives could run their divisions as entrepreneurs. The strictly-by-the-numbers management--tended to antagonize the top executives of acquired companies, most of which Tyco radically shrank to boost cash flow immediately.

Kozlowski became notorious for his extravagant lifestyle, supported by the booming stock market of the late 1990s and early 2000s. Allegedly, he had Tyco pay for his $30 million New York City apartment which included $6,000 shower curtains. Kozlowski also purchased several acres in the private gated community, "The Sanctuary", in Boca Raton, Florida.

The collapse of Enron Corporation in 2001 was a wakeup call for investors. Like Enron, Tyco had a complex accounting structure due to its myriad of acquisitions. In January 2002, Kozlowski announced a temporary stop to acquisitions and presented a radical plan to boost shareholder value. Tyco was to be split into four separate publicly traded companies. This would make the corporate structure more transparent and would boost shareholder value. Investors reacted with skepticism. Three months later, Kozlowski shifted course again claiming that he would only sell off one subsidiary, CIT Group, through an IPO.

CIT Group had been bought in 2001 after a suggestion of Tyco board member Frank E. Walsh Jr., who was friendly with Albert R. Gamper Jr., CIT's CEO. Kozlowski had paid Walsh, fellow Seton Hall alum, a $20 million reward “fee” for the deal. The divestment of CIT ultimately brought Tyco a $7 billion loss.

By May 2002, Tyco's stock was trading at less than $20 per share, down 66 percent since the beginning of the year. The firm's market capitalization, which in December 2001 had been higher than that of General Motors Corporation, Ford Motor Company, and DaimlerChrysler AG combined, had plummeted by about $80 billion.

The accusations.

As far back as December, 1999, the SEC had investigated Tyco's handling of some 120 acquisitions. The following summer, however the agency had sent a letter informing Tyco that it was not taking action. It wouldn’t be accounting fraud that brought Tyco’s glamorous CEO down. In June 2002, Manhattan District Attorney Robert M. Morgenthau brought charges against Kozlowski on two accounts. It was evasion of New York sales tax on the purchase of expensive artwork, not his manipulations at Tyco that forced him to resign as CEO of Tyco International. One day after his resignation, Kozlowski was indicted. On November 27, 2002, the State of New Jersey took separate action in the scandal, filing a federal suit against Tyco and former personnel, with charges in part of violating the New Jersey RICO statute. As a result of the scandal, Tyco and some former directors and officers were named as defendants in more than two dozen securities class-action lawsuits. That March 31, Tyco made a motion to dismiss, which was granted in part over a year later, on October 14, 2004. At the end of 2002, U.S. News & World Report picked Kozlowski as its corporate rogue of the year, choosing him over Enron and WorldCom executives involved in much more extensive corruption. On September 19, 2004 Kozlowski and Tyco’s former CFO Mark Swartz were finally sentenced to eight and one-third to 25 years in prison .

Executive behavior.

What could have made a man who wanted to be a combination of Jack Welch and Warren Buffet turn into a greedy defrauding manipulator? Like any crime, the reason was a combination of reward, opportunity and a slim chance to be caught.
Kozlowksi was never one of the handsome fast boys like the traders and executives at Enron. He has frequently described himself as the son of a Newark cop turned police detective. Kozlowski was so keen to advance at Tyco that he started taking night classes at Rivier College, a Catholic college in Nashua. He completed only three classes, though he claimed to have earned an MBA from Rivier in a questionnaire submitted for the 1988-89 edition of Who's Who in America . For most of the 27 years that Kozlowski worked at Tyco, he was an exceptionally enterprising and effective manager.

In the early 1990, the success of the stock market had created the notorious “Bubble Era” that would end with the great dot com crash of 2001 . Not to be outdone by the upcoming “new world” companies, the traditional industry started a merger and acquisition spree of unprecedented scale. The phrase "Get large or get lost" was the wisdom of the day. Companies that knew how to grow where awarded with large boosts in share price. The CEO’s that brought about this new wealth were lavishly awarded. The growth caused ever higher shareholder expectations which in turn put the pressure on companies to produce ever higher results. The lack of corporate governance combined with their status as superstars caused many CEO’s to actually behave like superstars. Delusions of grandeur had previously been reserved for heads of state but in the corporate kingdoms of the late 20th century, the CEO’s felt increasingly above the law. According to Tyco, Kozlowski misappropriated $43 million in corporate funds to make philanthropic contributions in his own name, including $5 million to Seton Hall, which named its new business-school building Kozlowski Hall. This is behavior is not unlike that of a Roman emperor or an African dictator.

According to the indictment, Kozlowski's thievery escalated after Tyco shifted 40 more employees from Exeter to Boca Raton, where ADT had a luxurious office. Like Enron, Tyco had cultivated a corporate culture where executives felt entitled to the company’s assets. This attitude is further demonstrated by statements made during the Tyco trial where Kozlowski and Swartz testified that they had no intention of deceiving anyone and that they were entitled to the payments as bonuses under the company's board-approved compensation formulas.

Kozlowki’s apparent success, his status and ambition caused increasingly erratic behavior. Apart from his private spendings, financed by the firm, he allowed himself to become influenced by flamboyant men, like Lord Michael Ashcroft. Ashcroft was founder and CEO of ADT, a security and motoring auctions group. As drab as Kozlowski’s pre-CEO life had been, so exciting was Lord Ashcroft’s lifestyle. ADT was set up in Bermuda and Ashcroft used his yacht, the Atlantic Goose as a floating office. The acquisition of ADT was structured as a reverse takeover, allowing Tyco to move its statutory headquarters to the tax haven. Ashcroft joined the board of Tyco as one of the few executives of acquired companies. This was the first step in creating a network of offshore subsidiaries to shelter foreign earnings from U.S. taxes. It would be financial constructions like this that would ultimately bring down Enron.

Board oversight.

As long as Tyco’s profits soared, the investors couldn’t get enough of “Dennis the Menace”. The board of directors, normally installed to oversee the behavior and results of the executives on behalf of the shareholders, let Kozlowski do whatever he pleased. This wasn’t very different from the situation at Enron, Worldcom and other high rolling companies. Tyco’s SEC filings show no significant challenges to Kozlowksy’s reign in that period.
From 1997 through 2001, Tyco's revenues rose by 48.7% a year, five times faster than General Electric's, while its pretax operating margins improved to 22.1%, easily topping GE's 16.4%. It was easy for Kozlowksi to argue that he deserved a higher salary then Jack Welch, the CEO of GE, who was the best paid executive at that time.

The board of directors was only sparsely informed about Tyco’s executive decisions. The acquisition of CIT Group, which cost the company $9.2 billion wasn’t relayed to the board until 6 months later when Swartz mentioned it in a rough draft of a proxy statement. The $20 million fee that Walsh had received for the deal stunned the board members. When the board challenged him, Kozlowski claimed that he had made an innocent mistake--but at least had talked Walsh down from the $40 million he had initially wanted. Walsh refused to give the money back and left the board. Tyco sued Walsh and brought in the lawyer David Boies and his firm to start turning over every rock. Walsh declined to comment.

During the Tyco trial, prosecutors showed that Kozlowski and Swartz used company tax and relocation loan programs to make personal investments, buy jewelry and art and live ``like royalty.'' They were accused of awarding themselves and others $137 million in unauthorized payments in the form of cash, Tyco stock and company loan forgiveness.
The executives forgave their own debts without getting proper approval from the compensation committee of Tyco's board. Tyco’s executives were also charged with misleading investors about the company's financial condition while selling $575 million in Tyco shares and options. All of which the board of directors apparently never knew about. According to the other board members, Director Philip Hampton, who died in 2001, was aware of some of the payments. This statement drew comments from Assistant District Attorney Ann Donnelly who said it was “despicable to use a dead man's testimony as a defense”.

In the pre-SOX era, the independence of outside board members was questionable. Relationships with accounting firms were so tight that, in case of the Enron scandal, the auditors where often in on the scheme or at least closed their eyes to any irregularities. The increasingly complicated structure made it very difficult for board members who weren’t accountants to know exactly what was going on.

Why did the board disregard reporting rules?

In the Bubble Era, shareholder value was the most important factor. As long as companies provided growth, other stakeholder priorities were effectively bypassed. Unlike Enron, there was no whistleblower that brought the case to light. The lack of compliance to reporting rules wasn’t confined to Tyco. Former Chairman of the SEC Arthur Levitt pointed out, “the spate of (…) corporate failures and scandals of the past few years could not have occurred without the widespread breakdown in the oversight system of American corporate markets . Too many corporate professionals, including officers, directors, analysts, investment bankers, and most notably the accountants and attorneys, appeared to have forgotten that their fiduciary duties require them to represent the interests of the corporation and the shareholders first, above all other interests, including their own”. The culture of 'what can we get away with' eroded public confidence in American financial markets.

Until the passage of the Sarbanes-Oxley Act of 2002 both the accounting and the legal professions were allowed to set their own ethics rules with little or no oversight by the government. Official oversight results by professional auditors were therefore often kept confidential. This caused a “see no evil, hear no evil” attitude in many boards, because no board member wanted to be accused of being a “spoil sport” when the going was good.


How to regain trust?

In 2002, Tyco agreed to replace all board members who served with Kozlowksy, notably one of them being Michael Ashcroft. The move came after investors and a New Hampshire regulator objected to a bid to keep two of the board members . It was a good step in the direction of regaining investor confidence. Sarbanes-Oxley establishes new or enhanced standards for all U.S. public company boards, management, and public accounting firms. The act contains a minimum standard which Tyco needs to improve upon. There are several points that Tyco can take into consideration.

Direct measures:

1. Transparent corporate structure.
The complex acquisition schemes of the late 20th century caused a great many board members to lose oversight. Only a professional accountant or lawyer would be able to make sense of the great many links, special purpose vehicles and other specialized structures. Board members are often chosen because of their standing and past expertise, not for their current knowledge. The simpler the company structure, the easier it is to follow for board members and shareholders.

2. Truly independent board members.
Sarbanes-Oxley requires a greater number of outside board members. Individual board members should be able to acquire outside advice and be accountable for any decisions they make. Board members should be able to challenge executive decisions before they are made.

3. More influence of stakeholders.
Financial stakeholders should be engaged in (potential) management issues. Even in the SOX era, stakeholders are often informed after a decision has been made. A good example of this is ABN AMRO’s sale of LaSalle to Bank of America. This deal was made over the weekend without informing the shareholders. The decision was held up in court but only because ABN AMRO was to be sold anyway.

4. Direct influence on reward structure.
SOX requires executive compensation to be published. This doesn’t guarantee any influence over the board’s executive compensation policy. Fortis Bank’s CEO, Jean-Paul Votron has been ousted because his salary was raised 73% while at the same time Fortis chose not to pay dividend and to issue emergency stock. This was done after the decision and only because shareholders revolted. It will undoubtedly result in a golden parachute for the former CEO.

In the long term, Tyco should create and stimulate a corporate culture where the interest of all stakeholders comes first. A workers council, like that required by law in The Netherlands should be able to challenge management decisions. Shareholders need to get more direct influence on important company decisions and long term strategy. Other stakeholder groups should be engaged in the dialogue.


Periodical reporting could be replaced by a balanced scorecard or dashboard structure. In the information age it’s much easier to provide up to date information to stakeholders without losing a competitive edge.

Resources.

To enhance a company’s reputation there are principles to adhere to:

  • Publish what you preach. The internet is a good medium to tell the world what your company is up to.
  • Practice what you preach. Show in actions what the board tends to do about stakeholder issues. The media are an important source to show and tell.
  • Be accountable. Board members and executives should be held accountable for their actions. This doesn’t mean blamestorming but each decision should be defendable. If not, the board member or executive needs to go.
  • Training. One of the most important resources to get a good reputation is training of staff and board. If you know about SOX requirements it becomes a lot harder to say that you weren’t aware when there are issues to deal with.





Tuesday, July 8, 2008

Is PC sports gaming dead?

Peter Moore, head honcho at EA Sports, has confirmed that the latest sports sim, Madden NFL ’09 will not be brought out on the PC. I’ve never really played EA sports games but the reasons that Moore gave for staying away from what used to be a premier gaming platform intrigue me. I can understand that the decline in demand for PC sports games makes development not viable. The piracy issue is a bit more difficult to grasp, since piracy on the Xbox 360 and Wii is just as rampant. Only Sony has managed to keep the door shut on its flagship PS3 although the PSP is a lost cause. Moore argues that “The business model for PC games is evolving from packaged goods to a download model. The on-line experience is paramount, and hundreds of companies in this space are experimenting with direct-to-consumer revenue models, incorporating premium downloadable content, sponsored downloads, micro-transactions, subscriptions and massive tournament play.” It sounds like EA wants to have nothing to do with them modern shenanigans. Isn't EA in danger of losing its market leadership with conservative thinking like that? Just like Apple brought music online so will other companies bring gaming online.

Lately I’ve been playing a little game called Top Speed. This cute, cartoonish racing game will be published by IAH games and is now in open beta. As the name suggests you have to drive your kart as fast as possible round a fantasy track. For those familiar with Mario Kart, it’s exactly like that. The big difference is the business model behind it. Instead of buying an expensive disk in a fancy package, bringing it home and hopefully find out that you didn’t buy 15 minutes of boredom, the game is free to download and free to play. Once you install the (moderately sized) client, you can literally design your driver. Sex, hairstyle, clothes, everything is customizable. There’s one basic kart to start with. Once you’re finished designing, off you go to race other gamers online. A race lasts up to 10 minutes and you get immediate results in the form of gold , experience, bonus items and a place on the scoreboard. With earned gold you can upgrade your kart or buy a new wardrobe for your driver, the experience points allow you to buy better karts, more powerful engines better wheels etc. Even if you have all the gold in the world, you still need to win races and gain experience to be able to drive your new cow mobile (I kid you not, there’s a cow mobile in there). Though the game is aimed at a younger crowd, I found myself in that zone that makes any game addictive; the “just one more time” zone. Have I mentioned that you can buy bombs and missiles to get rid of pesky competition in the race?

The brilliance behind Top Speeds business model is that it doesn’t cost anything to find out if you like the game. If you do, you can make it as expensive as you want. The big difference with MMORPG’s that have been free to play, as well as subscription based, is speed, competitiveness and continuity. World of Warcraft, the premier pay-to-play game has millions of players, but you need to spend at least a few weeks to get anywhere in the game and even more to gain levels. They don’t call it “grinding” for nothing.

Top Speed is very easy to learn, immediately fun to play but lasts as long as you want. You do get “quests” to gain extra items but the focus is to race, master drifting and generally have a good time with other players all over the world. Once you shut down your PC, your achievements will still be online. You can gain a name for yourself or just play for fun.

Free to play games need to generate revenue off course. Once you truly get into the game, you need to buy points with real money so you can have the best equipment to win the next race. Your competition will do the same so you’ll have yourself a nice little arms race going on. I’ve been on that road before, when internet was still in the hand of universities and the military. When I was in high school, a little play-by-mail game called “It’s a crime” sucked away my wage as a helper in the local supermarket as fast as I could earn it. With instant internet purchases, the money is bound to go even faster.

Top Speed shows that there is a future for PC sports games and I’m surprised that EA doesn’t jump into that niche. EA owns the rights to several franchises that beg for a model like Top Speed. FIFA, Nascar, NFL, PGA are just a few of the big ones. There are other (mostly Asian) free to play sports games, like Shot Online, but wouldn’t it be great to compete in an adult non cartoonish sports league where even the biggest couch potato can score a hole in one or win the World Cup?

Microsoft and Sony have a variation on the model, where you buy the game and can play online for free. A big reason Moore doesn’t mention in his blog but which must have played a big role, is development cost. On a closed platform like the Xbox 360 you don’t have to take hundreds of different hardware configurations into account. PC’s are still evolving fast and high level programming doesn’t allow getting the most out of the hardware. EA Sports games are struggling to re-invent themselves every year and are leaning heavily on eye candy and a lot less on originality. On a close platform, programmers can just take different elements from EA’s library and build games like a LEGO project. If you don’t need specialized programmers, you can keep cost down. If you don’t need to develop special routines, you can keep cost down. If you don’t need to update your games to keep your players you can use your resources for next years game and keep cost down. EA’s sports games will always be “same-same but different”.

With a free to play model you run the risk that if your game doesn’t meet expectations, players won’t pay. With the EA model you can try better next year. There will always be a place for subscription based games like World of Warcraft but in my opinion, the free to play or more accurately pay-as-you-play games have the future. Sports games have the advantage of speed, ease of play and you can pay as much as you like. Mature players with little time can play a quick round of golf or race a few laps on their notebook while waiting at the airport. Try doing that with your PS3! Capturing the interest and wallets of this group sounds like good business to me, but I guess EA knows what its doing when they leave the PC behind.

A few weeks ago I talked about taking free to play games mobile at a mobile banking conference. If done right, this will be the next big step. Mark my words.

Friday, July 4, 2008

Energy and Power.

A friend of mine, who is in the risk consultancy business, pointed me towards a blog posting on the New York Times website. The accompanying chart shows how Sovereign Wealth Funds (SWF’s) are related and how the money streams flow. They look uncannily like weather patterns and, like I mentioned before, the clouds are mainly packing on the financial shores of the US and European banks. I was a bit surprised that the writer of this excellent piece mentioned “…sovereign funds have also learned the downside of deal-making: some of their blockbuster transactions have been big money losers so far”. This is truly thinking like an investment banker. If it doesn’t make money, it’s not worth it.

The reality is a lot more complicated though. The enormous sums of money that have been flowing into the oil exporting countries have created massive pools of liquidity. There are only so many houses, Rolls Royces and Ferraris you can buy with cash and if you pump too much in an economy, the US one included, the result will be overheating, inflation, misery and sorrow. You don’t want your customer’s economy to get unhealthy, especially if that customer has the tendency to invade your country if he doesn’t like you.

So the resident sheiks, presidents and assorted other rulers have been looking for ways to spent their money on other things. In contrary to the NYT blog, I think that a lot of SWF’s are not created to invest money but to buy something that’s of much more value: power.

Henry Liu wrote already in 2002 in the Asian Times:” Ever since 1971, when US president Richard Nixon took the dollar off the gold standard (at $35 per ounce) that had been agreed to at the Bretton Woods Conference at the end of World War II, the dollar has been a global monetary instrument that the United States, and only the United States, can produce by fiat. “

The US have always used their vast consumer economy as a weapon of deterrence and influence. It’s not the US military that keep the country on top, but the dependence on the US dollar as the world’s currency. Like a father threatening to withhold pocket money, most countries will do what the US tells them to or risk loosing the privilege to trade in US currency. With oil trade exclusively in dollars, countries need to maintain good amount of U.S. currency in their reserves to buy oil. At the end of 2000, the Bank for International Settlements estimated world dollar reserves of $1.45 trillion, or 76% of the total world reserves of $1.09 trillion.

Banks and other companies trading in US currency (and which bank doesn’t?) have to comply with the regulations set up by the Office of Foreign Asset Control (OFAC) and US Treasury Department's Financial Crimes Enforcement Network (FinCEN) or risk ending up on one of the sanction lists, which basically ends the ability to function on the world market. On the other hand, countries that have the favor of the US have access to the largest consumer market in the world to sell their goods. It’s by using this carrot and stick method that the US is the dominant power in the world.

When Iraq, in September 2000, switched to the Euro to settle oil contracts, it set a very dangerous precedence. If the other OPEC countries would follow, the end of the US dollar as dominant currency and with it the end of the US as dominant power would be in sight. After the Euro increased in value against the dollar, the conversion to petro Euros became a clear and present danger to the US. As a nation addicted to oil, the US would have to buy Euros to pay for its habit, where it could have used dollars before. Furthermore, the US borrow $665 billion annually from foreign lenders to finance the gap between payments to and receipts from the rest of the world. With no improvement in the current account deficit, the external debt of the United States will rise from 24% of total U.S. gross domestic product (GDP) at the end of 2003 to 64% by 2014.

The Chinese and Japanese, who have accumulated enormous dollar reserves, could finally drain this pool by converting to the Euro and hedge against the depreciation of the dollar. The Russians see Europe as an important trading partner and would have no objection to switching either. This creates new blocks that will shift most power from the US.

After the invasion of Iraq, the country quietly switched back to dollars, putting a temporary halt to the threat. It became clear to other countries in the region that there was a heavy price to pay for disobedience. 9/11 not only underlined the contrast between the Eastern “Islamic” world and the Western “Christian” world but made it increasingly more difficult for Middle Eastern countries to spend their petro dollars. When Dubai made a bid for several US ports, the domestic political resistance made it impossible to get the deal done.

So what to do with all those dollars? The US mortgage crisis and the subsequent liquidity crisis was a heaven sent for the dollar swollen SWF’s. Here was an opportunity, not only to get rid of the excess amounts of US currency but to quietly build up a position of power inside the financial bastions of the US and Europe. For funds like Temasek and CIC it may just be good investments. For the Middle Eastern funds there’s much more at stake then good returns.

The urgent need for liquidity made most banks less picky about who invested in them. As I wrote before, this may come back to haunt them. On the top, the posturing of Iran makes it appear that the struggle is about physical domination of the region. Under the surface though, there are much more complicated and bigger things going on. As the Chinese proverb says “may you live in interesting times”.

Monday, June 30, 2008

Boeing and Airbus, Flight of the Titans part 2.

For the last five years both Boeing and Airbus have been in a head-to-head battle to market their new airplanes; the midsize, efficient 787 “Dreamliner” and the super large and comfortable Airbus A380. Despite their differences both planes can be seen as substitutes as not many airlines will buy both models.

2004 was a tense year for Seattle. Once again, the company’s leaders’ forecasts — 200 B787 Dreamliners to be sold by the end of the year— failed to come true. As the company scrambled to restore its reputation from a defense procurement scandal, CEO Harry Stonecipher started a trade war with Europe — and was then forced out in disgrace over sexual indiscretions. Toby Bright became the latest of a line of Boeing commercial directors to be cast out . The strategies of Boeing, the long standing industry leader and that of its European rival Airbus are quite different. While they share a view of market size, there is one big difference in the two companies’ market forecasts. Airbus sees a very large 20-year market for widebody aircraft, accounting for 10 percent of deliveries and 22 per cent of revenues: 1,250 passenger aircraft and almost 400 freighters. Boeing latest market forecasts suggest that airlines will need barely more than 300 passenger aircraft larger than the B747, and around 400 aircraft in the B747 bracket. In fact, Boeing expects that the average size of commercial aircraft will decline as airlines turn to intermediate and large twin engine aircraft for long-haul routes, bypassing hubs. That view has in turn driven the companies’ major investments. Airbus has pumped more than $12bn into the A380 program, including overruns. Boeing never reveals development costs (much less overruns), but the company has spent a large budget on the development of the new Boeing 787 as can be derived from the new factories and production tools that were developed to support production of the new airplane.

The 787 is a modest successor to the iconic 747-400 and the 767. It’s smaller and more fuel efficient. The Airbus bets on the trend that airlines will carry more passengers in fewer flights. The Airbus A330 on the other hand is a very large super jumbo that can carry 555 seats in a three class and 853 in a single class configuration. This is 35% more than the Boeing 747. Singapore Airlines, the first that received an A380 even has super first class “cabins” on board that have their own beds.

Boeings outsourcing strategy versus Airbus in-house production.

For Boeing one of the major challenges to overcome was the unprecedented outsourcing of production. To keep cost down, third party contractors were used to design and build a large amount of the tens of thousands of parts, a majority of which would be made out of carbon fiber instead of the more traditional aluminum alloys. Direct fixed costs would be larger than those of Airbus because of the specialized new machinery needed to work with carbon fiber but variable and labor cost were expected to be much lower because of the outsourcing and off shoring of production. Boeing set up an internet based “world community” to design the then unnamed 7E7 that later would be renamed 787. Top level design however was done in Everett as Boeing holds closely to it’s store secrets. In this Boeing is moving from an airplane manufacturer to a designer and system integrator like Apple Inc. Applying a lean manufacturing process could help expand margins like it did for Toyota which uses a similar process for its cars.

The wings are manufactured by Japanese companies in Nagoya, e.g. Mitsubishi Heavy Industries; the horizontal stabilizers are manufactured by Alenia Aeronautica in Italy; and the fuselage sections by Vought in Charleston, South Carolina, (USA), Alenia in Italy, Kawasaki Heavy Industries in Japan and Spirit AeroSystems, in Wichita, Kansas, (USA).Final assembly employs just 800 to 1,200 people to join completed subassemblies and integrate systems. Despite cost savings the long supply line proved vulnerable, causing delays in production. The 787-8, which previously was listed at $148-$157.5 million was re-priced tot $157-$167 million after re-evaluation of cost and materials. The production delays not only cause penalties to be paid to the airlines but devaluation makes payment in dollars less attractive for the Seattle Company. In economic terms: every dollar not in the Boeing account makes production more expensive. Production abroad is becoming more expensive as well because local wages and fees have to be paid in higher value local currency.

Airbus took a different approach by keeping development largely in house. By keeping supply lines relatively short and designers closer together it was able to develop faster. Major structural sections of the A380 are built in France, Germany, Spain, and the United Kingdom. Due to their size, they are brought to the assembly hall in Toulouse in France by surface transportation. Since all EU countries except the UK settle accounts in Euro’s there was much less currency risk. Airbus is still acting like a traditional manufacturer that keeps everything in house. Even so, the multinational roots of the company make it difficult to work as a team. The French and German engineers often misunderstood each other. The delays in manufacturing were more caused by extra demands from the airlines and hold ups in the design process then from the production process itself. A big difference with the Boeing approach is that by manufacturing in house, labor cost is more a fixed part of the total cost then a variable part. Boeing can pick and choose whom to hire for its production, Airbus doesn’t have that luxury. Meanwhile, the two competitors continue to sell head-to-head in every market segment. In single-aisle aircraft, Airbus has no plans for any major changes to the A320 family.

The aircraft market is in fact a duopoly with very high barriers to entry. So far, Boeing’s success with the B787 has not changed the fact that the two rivals’ market shares are close to 50:50; and both, recently, have stated that profits matter more than market share. Both companies, also, share an optimistic overview of the market — projecting well over 800 new aircraft deliveries a year for the next 20 years, a market that Airbus values at $1.9 trillion.

As an American company, Boeing has a big competitive advantage; the military. There is no threat that the US government will negotiate away Boeing’s access to Washington state tax breaks or to any of the foreign markets that are depended on US military aid. Airbus simply can’t compete to replace the USAF’s tanker planes. Airbus has to compete in each European country separately if it wants to sell its aircraft for military purposes.

Conclusion

Offloading part production is a sound method for producing complicated products like aircraft. Boeings outsourcing has become more flexible because production can be switched to other factories or countries if bottlenecks occur. Asia is a large target market for Boeing and as such the availability of production and maintenance facilities close to the customer are a good sales argument. There are drawbacks however. Airbus can invest in improving processes — for example, using lasers rather than physical gauges to inspect composite skins — test it on one product (the A320, for instance) and then apply it immediately to the rest of the line and thereby amortize its costs. Boeing can’t do that because their sub-contractors are more or less independent, outside the company. Boeing’s aircraft have no parts in common while Airbus strives at inter-operability of parts.

Airbus decision to develop an airplane in an entirely different segment of the market was both risky and necessary. Boeing sought to take advantage of a truly globalized world while Airbus wanted shorter production lines and more control. Off course nationalistic factors should also be taken into account. As a crown jewel of the American industry, the US government is bound to support Boeing as much as possible. Japan has been a close ally of the US since WO2 and could be used as a safe outsourcing destination. Airbus on the other hand has EU politics to contend with. Its decision to spread out production between EU member states is as much a political as a strategic decision. At the launch of the A380, French president Chirac, Prime Minister Blair from the UK, The German Chancellor Schroeder, and Prime Minister Zapatero from Spain were all present, underlining the political commitment to make Airbus a successful business. This was much to the dismay of the US officials who (officially) oppose any kind of government intervention in the marketplace.

For Boeing to be proved correct the A380 must not attract substantial new business and existing customers must cease buying the aircraft beyond their initial orders. This does not seem likely. The duopoly will continue until a third player enters the field. This player might well be of Chinese origin .

Monday, June 23, 2008

Stakeholders and Wal-Mart, an analysis

1. Wal-Mart, a history of success.

In 1962, Sam Walton expanded his retail career by opening the first Wal-Mart Discount City Store in Arkansas. Walton had had significant success with a discount shop he called “Walton’s Five and Dime Store” in Bentonville by putting sales volume before prices. Accepting a slightly lower margin, he had managed to drive out the competition and achieve an image of low prices without compromising quality. Walton continued the growth of his Bentonville store at accelerated pace and soon expanded to 24 stores across Arkansas, reaching $12.6 million in sales.

The company was incorporated as Wal-Mart Stores, Inc. on October 31, 1969. In 1970, it opened a home office and first distribution center in Bentonville. It had 38 stores operating with 1,500 employees and sales of $44.2 million. It began trading stock as a publicly-held company on October 1, 1972, and was soon listed on the New York Stock Exchange. The first stock split occurred in May 1971 at a market price of $47. By this time, Wal-Mart was operating in five states: Arkansas, Kansas, Louisiana, Missouri, and Oklahoma; it entered Tennessee in 1973 and Kentucky and Mississippi in 1974. As it moved into Texas in 1975, there were 125 stores with 7,500 employees and total sales of $340.3 million.

The growth continued, indicating that Wal-Mart’s strategy was solid. In 1987 there were 1,198 stores with sales of $15.9 billion and 200,000 associates. In 2006, Wal-Mart was 67th most profitable corporation (profits divided by total revenue), behind retailers Home Depot, Dell, and Target, and ahead of Costco and Kroger. Today Wal-Mart employs more than 2 million associates worldwide, including more than 1.4 million in the United States with over $374 billion in sales worldwide for the fiscal year ending Jan. 31, 2008


With success often come concerns over the way this is achieved. Labor unions, religious organizations and environmental groups have criticized Wal-Mart for its policies and business practices. Other areas of criticism include the corporation's foreign product sourcing, treatment of product suppliers, environmental practices, the use of public subsidies, and the company's security policies . Wal-Mart has also been criticized for some of the products that it carries. Diverse groups have accused Wal-Mart of selling anti-Semitic, anti-black, anti-Christian or other objectionable materials or of not selling products like “The Daily Show's America (The Book)” that depicted a US Supreme Court judge nude, calling it censorship.


Despite the criticism, Wal-Mart seems to stick to the core strategies that carry its success.


2. Wal-Mart strategies and their impact.

The way that Wal-Mart Stores Inc. creates growth is summarized by the company’s new slogan:

“Save money, Live better”

When Sam Walton created Wal-Mart, he declared that three policy goals would define his business: respect for the individual, service to customers, and striving for excellence. By choosing clearly identifiable strategies and sticking with them, Wal-Mart has achieved de-facto cost leadership and sustainable value for the company’s shareholders.


Wal-Mart achieves Cost Leadership by four main strategic goals .

1. Dominate the Retail Market wherever Wal-Mart has a presence.
2. Growth by expansion in the US and Internationally.
3. Create widespread name recognition and customer satisfaction with the Wal-Mart brand, and associate the retailer with the reputation of offering the best prices.
4. Branching out into new sectors of retailing such as pharmacies, automotive repair, and grocery sales.

Wal-Mart management strategy emphasizes its workforce and its corporate culture. It wants to create an image of a morally conservative, religious, and family-oriented business. Wal-Mart emphasizes how it listens to the needs of its workforce as stated in the “factsheets” on the corporate website. Store employees are called “associates” and are treated part of the Wal-Mart family. Wal-Mart states that “Unlike the employees of many of our retail competitors, Wal-Mart associates – both full and part-time – can become eligible for health benefits”. However; the bulk of Wal-Mart's employee base that work at Wal-Mart stores are part time workers who are paid the local minimum wage. Most employees are not entitled to any benefits, as it takes a part-time employee over five years to become eligible for benefits, profit-sharing, or other such compensation . On April 17, 2006, Wal-Mart announced it was making a health care plan available to part-time workers after 1 year of service, instead of the prior 2 year requirement.
Wal-Mart's corporate management strategy involves selling high quality and brand name products at the lowest price. To keep costs low, Wal-Mart negotiates deals for merchandise directly from manufacturers, eliminating the middleman. This often leads to accusation that Wal-Mart misuses its market power to deliberately underpay its suppliers. In Walton’s philosophy, the essence of successful discount retailing is to cut the price on an item as much as possible, lowering the markup, and earn profit on the increased volume of sales. However, when the markup is as low as the company can bear, the burden is often transferred to the supplier, who is depended on Wal-Mart to sell his products. In a modern globalized society, Wal-Mart no longer buys its products on the domestic market but in low-wage countries with often questionable labor practices. More than 70% of the goods sold in Wal-Mart are manufactured in China .


3. What are the stake holder groups and what are their expectations?

A large company like Wal-Mart has a diversity of stake holders, each with their own agenda. Like any commercial entity, the first group is most important for the company’s survival. Stakeholder groups can be divided into internal and external stakeholders:

1. Internal stakeholder interests:

1.1 Shareholders.

As a listed company, Wal-Mart is accountable to its shareholders. Despite growing revenue, share price development has been trailing over the years, only recently picking up. Shareholders are most interested in profit generation and dividend, although in recent times there have been calls for more transparency. Wal-Mart donates generously to political causes without detailing exactly who they are donating to, or how much. Wal-Mart says that full disclosure is already required in many states, but the proponents for this resolution would prefer a centralized source for determining Wal-Mart's state-based political contribution levels. However, as long as the share price of Wal-Mart has a positive trend, shareholders remain upbeat.

1.2 Employees

Wal-Mart’s strategy in keeping prices low translates into an effective “low as possible” wage strategy. Associates at Wal-Mart have often little education, work part-time and have little or no alternative job perspective. Labor conditions and wage are for most an important factor. Recently Wal-Mart has faced issues on both which has led to criticism by labor unions and other external stakeholder group. By the end of 2005, Wal-Mart had launched the website Working Families for Wal-Mart to counter criticisms. Additional efforts to counter criticism include launching a public relations campaign. In reality, the core issues haven’t been addressed yet since they can impact Wal-Marts bottom line severely. Wal-Mart claims to listen to its employees but doesn’t seem to engage their staff.

1.2 Management

Although management is part of a company’s employee corps they can have different interests and priorities. In 2007 when Wal-Marts growth seemed to come to a halt, the company re-organized its top management layers rigorously. It is this groups responsibility to turn the core strategies into practice while at the same time balancing stakeholder interests.

1.3 Suppliers

Suppliers are often seen as external stakeholders. In the case of Wal-Mart, the connection between suppliers and the company is so close that they can be considered internal. Wal-Mart’s cost leadership strategy means that the company will offer only a minimal margin to its suppliers. For a lot of suppliers, Wal-Mart is their major, if not only, customer. As mentioned before, Wal-Mart buys the majority of its products in China. The US labor market just can’t compete with the low wages and large workforce available. Suppliers often use questionable local labor practices to be able to offer the lowest possible price to Wal-Mart. Wal-Mart has been accused of using market power to force its suppliers into self-defeating practices. For example, it is argued that Wal-Mart's constant demand for lower prices caused Kraft Foods to "shut down thirty-nine plants, to let go [of] 13,500 workers, and to eliminate a quarter of its products ”.

2. External stakeholders.

2.1 Customers and the community

Suppliers and customers are both defined as product market stakeholders. In Sam Walton’s eyes, the customer is the most important stakeholder for the company. The demands and priorities of Wal-Marts customers are conflicting creating the largest and potentially most important issues. In an economic downturn, the results of Wal-Mart improve showing that customers shop at Wal-Mart because of the low prices. To maintain low prices, Wal-Mart needs scale, which means opening large stores in small places. This results in a perceived negative impact on communities. Additional, Wal-Mart is often seen as an unfair competitor because local stores can’t compete against the company’s low prices. The recent media attention has focused on the negative aspects although a recent study has shown that the impact of Wal-Mart on small local stores is less than is assumed. It is suggested that Wal-Mart even has a positive impact on small business. A study conducted in 2006 argued that while Wal-Mart's low prices caused some existing businesses to close, the chain also created new opportunities for other small business, and so "the process of creative destruction unleashed by Wal-Mart has no statistically significant impact on the overall size of the small business sector in the United States. "

2.2 Unions and NGO’s

Wal-Mart has been criticized for its policies against labor unions. Other nongovernmental organizations have accused Wal-Mart of using sweatshops and child labor in low wage countries. Wal-Mart's anti-union policies also extend beyond the United States. The documentary Wal-Mart: The High Cost of Low Price, shows one successful unionization of a Wal-Mart store in Jonquière, Quebec (Canada) in 2004. Wal-Mart closed the store five months later because the store had become unprofitable due to the costs of union demands. The priorities of unions are sometimes conflicting. If Wal-Mart fires employees and closes a store it will result in un-employment and loss of benefits. However if they insist on higher wages and better benefits, the result will be unprofitability, causing the store to close.

4. How does Wal-Mart manage stakeholder issues and expectations?

After Wal-Mart’s labor and supplier issues became publicized the company hired public relations firm Edelman to interact with the press and respond to negative or biased media reports. It has used TV commercials emphasizing the health benefits of Wal-Mart associates. Wal-Marts efforts are mainly focused on the positive affect the company can have. In October 2005, Wal-Mart announced it would implement several environmental measures to increase energy efficiency. After Hurricane Katrina struck, Wal-Mart gave $20 million in cash donations, 1,500 truckloads of free merchandise, food for 100,000 meals and the promise of a job for every one of its displaced workers.

The real issue however is that Wal-Mart’s cost leadership strategy doesn’t leave room for higher than minimal wages or excellent labor conditions. Wal-Mart argues that it provides millions with jobs and passes on the saving to millions more.

5. What can Wal-Mart do to improve?

Like many large and not-so-large companies, Wal-Mart has been caught by its own success. As employer and supplier of millions it is open to criticism and needs to be aware of that. By engaging stake holders early and by being transparent in its actions many issues can be prevented. Modern consumers and other stakeholders need to be taken seriously. This doesn’t mean cater to every whim but major problems can’t be covered up anymore in the internet age. Customers on the other hand need to be aware that higher wages, better benefits and labor conditions mean higher prices because Wal-Mart’s margin is already minimal. So far, there hasn’t been a competitor that leveraged on an ethical way of business and cost leadership. Wal-Mart can leverage its market advantage to divert a fraction of the savings it now passes on to the consumer to improve the outstanding issues as long as it can explain to the customer why it is doing so.

Wednesday, June 11, 2008

Is the PVV similar to the NSB?

Since the death of Pim Fortuijn, politicians in The Netherlands have been scrambling to fill the lucrative void that opened up at the far right of the political spectrum. Central to the themes of most wannabes is the (perceived or not) threat formed by immigrants, especially those with Islamic backgrounds. Emphasizing every negative aspect of Islam they can find, the two main contestants vying for right wing votes are Geert Wilders with his PVV and Rita Verdonk with Trots op Nederland (Proud of The Netherlands).

Wilders founded his Party for Freedom (PVV) in February 2006. The PVV started out as a one man fraction when Geert Wilders decided to leave the People Party for Freedom and Democracy (VVD) in September 2004. Wilders could not reconcile himself with the VVD positive stance towards Turkey's possible accession to the European Union, and left the party disgruntled. Wilders decided to go on as “Group Wilders” even though the fraction consisted of only one person. Later, when more people joined his cause, the Group Wilders was renamed PVV even when the party is still revolving around Wilders and his ideas.

Wilders' party is committed to "freedom of the individual"; Wilders believes that the Netherlands has been held hostage by elitist (mostly social democrat and left-wing liberal) politicians for decades. In this his views differ from the “nation above self” doctrine of national socialism. The Party for Freedom combines economic liberalism with a conservative programme towards immigration and culture. The party seeks tax cuts (€16 billion in the 2006 election programme), de-centralization, abolition of the minimum wage, and limiting child benefits and government subsidies. Towards immigration and culture, the party believes that the Judeo-Christian and humanist traditions should be treated as the dominant culture in the Netherlands, and that immigrants should adapt accordingly. The party wants a halt to immigration from non-western countries. It is skeptical towards the EU project, is against future EU enlargement with countries like Turkey and opposes the presence of Islam in the Netherlands. The party is also opposed to dual citizenship.

Wilders has been called a crypto neo-nazi and his party similar to the national socialist movement (NSB) that became symbol of German oppression during the second World War. But is this comparison valid? The NSB, founded in 1931 by Anton Mussert and Cornelis van Geelkerken, started out as an ultra nationalist party with a program based on Italian fascism and German National Socialism. It didn’t target any group in particular until after the German invasion and even had Jewish party members.

Wilders has presented himself as anti-Islamic from the start. After the murder of Dutch cineast and polemist Theo van Gogh by an islamic extremist, Wilder’s references to what he calls “The book (..that..) incites hatred and killing and therefore has no place in our legal order” became more pronounced, culminating in a movie he dubbed “Fitna” or "Strive" that was meant to prove that Islam had no place in Western society. It was more the press coverage and hype that incited worries about reprisals from extremists than the actual movie. Fitna was no more than a compilation of 9/11 clips and beheadings of hostages by terrorists.

Like the German NSDAP, the NSB followed a political ideology concerned with notions of cultural decline remedied by placing the nation or race above the individual. Wilders' views are different in some aspects. Individual freedom is of great importance in the PVV programme. However; in Wilders' eyes, Islam is an authoritarian religion that is not compatible with the "Western" definition of freedom. The selective use of 'freedom' for different groups was also done by the NSB after 1936. Jews where seen as a thread and must therefore be eliminated from society. The PVV doesn't go as far as to propagate extermination but in demanding Muslims to abandon their faith and the Koran to be declared illegal, the party goes at least for a cultural equivalent.

There are more differences than similarities between the PVV and the NSB. In fact, the PVV has stronger views against a named group than the NSB had before 1936. It's not difficult to see however that the PVV uses rethoric and symbols that are eerily similar to that of the (post 1936) NSB. In “Historisch Nieuwsblad” of June 2008, political historian Gjalt Zondergeld posed the question why the PVV had chosen the seagull as its symbol. This symbol was also chosen by the NSB in the 30’s and 40’s as a symbol of freedom. Wilders furiously denied the allegation but wouldn’t explain the motives behind the obvious similar choice.

The reaction of Wilders resembles that of Eugene Terre’Blanche, leader of the racist South African Resistance Movement (Afrikaner Weerstandsbeweging) during the apartheid era. Terre'Blanche viewed the end of apartheid as a surrender to communism just as Wilders views modern day politics in The Netherlands as a surrender to Islam. Symbol for the AWB were 3 black 7’s in a white circle on a red background. When it was mentioned that the symbol strongly resembled the German swastika, Terre’Blanche was furious and denied any similarity. The explanation he gave can be read here.

The PVV does not call itself National Socialist and ideologically there are more differences than similarities. But the words and actions of Wilders and company push the party ever further to the right and with it, the whole tolerant, pragmatic climate of The Netherlands. In this may lie the real threat, because in today's modern world the influence of other cultures and religions can't be ignored anymore.